• Animoca Brands Japan, a strategic subsidiary of Animoca Brands, has invested in Passion Labs.
• Both companies will collaborate in helping Japanese companies move to Web3 and create Web3 communities.
• Passion Labs provides analytics to strengthen luxury and automotive brands in Japan and Asia-Pacific.

Animoca Brands Japan Invests in Passion Labs

Animoca Brands‘ strategic subsidiary has invested in Passion Labs. Both companies will collaborate in helping Japanese companies move to Web3 and create Web3 communities. Animoca Brands Japan, a strategic subsidiary of Animoca Brands, has its eye set on Passion Labs this time. The venture capitalist wants to expand its foothold in Japan, helping companies migrate to Web3.

Passion for Web3

Despite starting in 2022, Passion Labs empowers many old and upcoming luxury brands in Japan and Asia-Pacific with its analytical tools. Following the investment, Animoca Brands Japan and Passion Labs will continue working together to help Japanese companies develop their Web3 strategies and create communities. The strategic subsidiary will use Passion Labs‘ technology for KOC (Key Opinion Consumer) analysis in Japan to help companies move to Web3.

Comments from Leaders

Kyoya Okazawa, the Co-founder of Animoca Brands Japan commented: „We are thrilled to invest in Passion Labs because we believe that its services will be an integral part of Web3, where community engagement is critical.“ Keegan Huang, the Co-founder and CEO of Passion Labs also shared his excitement about the alliance with Animoca Brand saying: “We are delighted that Animoca Brand’s team have seen the value our platform brings…”

Collaboration Goals

The collaboration between both teams aims at empowering Japanese luxury brands with the latest marketing tools while they transition into web 3 technologies such as NFTs (Non Fungible Tokens). Additionally using KOC analysis allows them to target key opinion consumers within their respective industries who can influence decisions made by others who follow them on social media platforms like Instagram or Twitter.

Conclusion

Overall this partnership between both firms demonstrates how traditional businesses can utilize web 3 technology for better consumer engagement while also creating more opportunities for collaboration within their industry sectors as well as new revenue streams which are created through leveraging these technologies for marketing purposes such as NFTs or KOC Analysis.